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Minister Widiyanti Putri Wardhana stated that the MICE sector has significant potential because it not only supports the tourism industry but also encourages investment, expands business activities, and creates economic impact through the organization of various national and international events.
Representatives from the central government, including the Ministry of Tourism and the Ministry of Trade, as well as the Indonesia Tourism Industry Association (GIPI), also attended the opening ceremony.
Following its 2024 launch, which focused primarily on the creative economy, this second edition sees organiser Nuswantara Adhidaya Perkasa (KUPU) partnering with the Indonesia Tourism Industry Association (GIPI) and the Indonesia Exhibition Companies Association (IECA) to expand the event’s scope into tourism and business events.